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Go to the shop... WHAT PEOPLE NEED Black Friday, 'Cyber' Weekend and our festive period in general fuels impulse buying and fast consumerism. Celebrations and corporate discounting create a sense of obligation to buy gifts for loved ones and ourselves - how lovely! Yet, we often feel pressurised to purchase without much thought about whether it’s the right choice; not only the right choice for the person you're purchasing for, but of whether it's the right choice because the supply chain is ethical and the materials are environmentally friendly. We also feel anxious of potential disappointment – are we buying enough for our loved ones,...